:root{
    color-scheme: light;
    --ink: #2B2420;
    --ink-soft: #5C5044;
    --paper: #FBF4E9;
    --paper-raised: #F1E6D4;
    --clay: #C1602F;
    --clay-ink: #FFFFFF;
    --moss: #55684A;
    --gold: #D89A3F;
    --line: #D8CBB5;
  }

  *{ box-sizing: border-box; }
  html{ -webkit-text-size-adjust: 100%; }
  body{
    margin: 0;
    background: var(--paper);
    color: var(--ink);
    font-family: "Work Sans", -apple-system, BlinkMacSystemFont, sans-serif;
    font-size: 16px;
    line-height: 1.55;
    overflow-x: hidden;
    background-image:
      radial-gradient(circle at 1px 1px, var(--line) 1px, transparent 0);
    background-size: 26px 26px;
    background-attachment: fixed;
  }

  h1, h2, h3{
    font-family: "Fraunces", Georgia, serif;
    font-weight: 600;
    line-height: 1.08;
    margin: 0 0 0.4em 0;
    color: var(--ink);
  }

  a{ color: inherit; }

  .wrap{
    max-width: 1080px;
    margin: 0 auto;
    padding: 0 20px;
  }

  /* ---------- header ---------- */
  header.site{
    padding: 28px 0 18px;
    border-bottom: 1px solid var(--line);
  }
  .site-row{
    display: flex;
    flex-wrap: wrap;
    align-items: center;
    justify-content: space-between;
    gap: 14px;
  }
  .brand{
    display: flex;
    flex-direction: column;
    align-items: flex-start;
    gap: 6px;
    text-decoration: none;
  }
  .brand-logo{
    display: block;
    width: 236px;
    height: auto;
  }
  .brand small{
    display: block;
    max-width: 260px;
    font-family: "Work Sans", sans-serif;
    font-weight: 500;
    font-size: 0.62rem;
    letter-spacing: 0.08em;
    line-height: 1.4;
    text-transform: uppercase;
    color: var(--ink-soft);
    margin-top: 2px;
  }
  nav.site-nav{
    display: flex;
    flex-wrap: wrap;
    gap: 18px;
    font-size: 0.88rem;
    font-weight: 500;
  }
  nav.site-nav a{
    text-decoration: none;
    color: var(--ink-soft);
    border-bottom: 1px solid transparent;
    padding-bottom: 2px;
  }
  nav.site-nav a:hover{ color: var(--clay); border-bottom-color: var(--clay); }

  .footer-mark{
    display: block;
    width: 64px;
    height: auto;
    margin: 0 auto 18px;
  }


  /* ---------- contact form ---------- */
  .lead-form{
    max-width: 620px;
    margin: 30px auto 0;
    text-align: left;
  }
  .field-row{
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 16px;
  }
  .field{ margin-bottom: 16px; }
  .field label{
    display: block;
    font-size: 0.72rem;
    font-weight: 700;
    letter-spacing: 0.12em;
    text-transform: uppercase;
    color: var(--ink-soft);
    margin-bottom: 6px;
  }
  .field label .opt{
    font-weight: 500;
    letter-spacing: 0.04em;
    text-transform: none;
    opacity: 0.7;
  }
  .field input, .field select, .field textarea{
    width: 100%;
    font-family: inherit;
    font-size: 0.98rem;
    color: var(--ink);
    background: var(--paper-raised);
    border: 1px solid var(--line);
    border-radius: 3px;
    padding: 12px 13px;
  }
  .field textarea{ min-height: 110px; resize: vertical; }
  .field input:focus, .field select:focus, .field textarea:focus{
    outline: none;
    border-color: var(--clay);
    box-shadow: 0 0 0 3px rgba(193, 96, 47, 0.16);
  }
  .field input[aria-invalid="true"], .field select[aria-invalid="true"]{
    border-color: #A8342A;
    background: #FBEDE9;
  }
  /* honeypot: off-screen rather than display:none, which some bots skip */
  .hp{
    position: absolute;
    left: -9999px;
    width: 1px;
    height: 1px;
    overflow: hidden;
  }
  .form-actions{
    display: flex;
    flex-wrap: wrap;
    align-items: center;
    gap: 14px;
    margin-top: 6px;
  }
  .lead-form .btn{ border: 1px solid var(--clay); cursor: pointer; }
  .lead-form .btn[disabled]{ opacity: 0.55; cursor: default; transform: none; }
  .form-note{
    font-size: 0.82rem;
    color: var(--ink-soft);
    margin: 14px 0 0;
  }
  .form-msg{
    margin: 16px 0 0;
    padding: 13px 15px;
    border-radius: 3px;
    font-size: 0.95rem;
    border: 1px solid var(--line);
    background: var(--paper-raised);
  }
  .form-msg[data-tone="ok"]{
    border-color: var(--moss);
    background: #EDF1E8;
    color: #33402C;
  }
  .form-msg[data-tone="bad"]{
    border-color: #A8342A;
    background: #FBEDE9;
    color: #7E2A22;
  }
  .form-msg:empty{ display: none; }

  @media (max-width: 620px){
    .field-row{ grid-template-columns: 1fr; gap: 0; }
  }

  /* ---------- trail divider ---------- */
  .trail{
    display: flex;
    align-items: center;
    gap: 14px;
    margin: 0 auto;
    max-width: 1080px;
    padding: 0 20px;
  }
  .trail::before, .trail::after{
    content: "";
    flex: 1;
    height: 0;
    border-top: 3px dashed var(--line);
  }
  .trail svg{ width: 22px; height: 22px; color: var(--gold); flex-shrink: 0; }

  /* ---------- hero ---------- */
  .hero{
    padding: 56px 0 60px;
  }
  .hero-grid{
    display: grid;
    grid-template-columns: 1.05fr 0.95fr;
    gap: 46px;
    align-items: center;
  }
  .kicker{
    display: inline-block;
    font-size: 0.72rem;
    font-weight: 700;
    letter-spacing: 0.16em;
    text-transform: uppercase;
    color: var(--moss);
    margin-bottom: 14px;
  }
  .hero h1{
    font-size: clamp(1.9rem, 4.6vw, 2.9rem);
    max-width: 15ch;
  }
  .hero h1 em{
    font-style: normal;
    color: var(--clay);
  }
  .hero p.sub{
    font-size: 1.05rem;
    color: var(--ink-soft);
    max-width: 46ch;
    margin: 18px 0 28px;
  }
  .cta-row{
    display: flex;
    flex-wrap: wrap;
    gap: 14px;
    align-items: center;
  }
  .btn{
    display: inline-flex;
    align-items: center;
    gap: 8px;
    background: var(--clay);
    color: var(--clay-ink);
    font-weight: 600;
    font-size: 0.95rem;
    text-decoration: none;
    padding: 14px 24px;
    border-radius: 3px;
    border: 1px solid var(--clay);
    transition: transform 0.15s ease, opacity 0.15s ease;
  }
  .btn:hover{ transform: translateY(-1px); opacity: 0.92; }
  .btn.ghost{
    background: transparent;
    color: var(--ink);
    border: 1px solid var(--line);
  }
  .btn.ghost:hover{ border-color: var(--clay); color: var(--clay); }

  /* hero video placeholder */
  .video-frame{
    position: relative;
    border: 2px solid var(--ink);
    background: var(--paper-raised);
    aspect-ratio: 9 / 13;
    max-width: 340px;
    margin: 0 auto;
    padding: 14px;
    box-shadow: 8px 8px 0 var(--line);
  }
  .video-inner{
    height: 100%;
    width: 100%;
    border: 1px dashed var(--line);
    display: flex;
    flex-direction: column;
    align-items: center;
    justify-content: center;
    gap: 16px;
    text-align: center;
    padding: 20px;
    position: relative;
    background:
      repeating-linear-gradient(135deg, transparent 0 12px, var(--line) 12px 13px);
    background-color: transparent;
  }
  .play-btn{
    width: 62px;
    height: 62px;
    border-radius: 50%;
    background: var(--clay);
    display: flex;
    align-items: center;
    justify-content: center;
    box-shadow: 0 4px 0 rgba(0,0,0,0.15);
    flex-shrink: 0;
  }
  .play-btn svg{ width: 22px; height: 22px; color: var(--clay-ink); margin-left: 3px; }
  .video-caption{
    font-size: 0.82rem;
    font-weight: 600;
    color: var(--ink);
    background: var(--paper);
    padding: 6px 12px;
    border: 1px solid var(--line);
  }
  .video-tag{
    position: absolute;
    top: -12px;
    left: 14px;
    background: var(--gold);
    color: var(--ink);
    font-size: 0.68rem;
    font-weight: 700;
    letter-spacing: 0.06em;
    text-transform: uppercase;
    padding: 4px 9px;
    border: 1px solid var(--ink);
  }

  /* ---------- section shell ---------- */
  section{ padding: 62px 0; }
  .section-head{
    max-width: 56ch;
    margin-bottom: 40px;
  }
  .section-head .kicker{ margin-bottom: 10px; }
  .section-head h2{ font-size: clamp(1.5rem, 3.4vw, 2.1rem); }
  .section-head p{ color: var(--ink-soft); margin-top: 12px; }

  /* ---------- benefits ---------- */
  .benefits-grid{
    display: grid;
    grid-template-columns: 1fr 1fr;
    gap: 30px 34px;
  }
  .benefit{
    display: flex;
    gap: 14px;
    align-items: flex-start;
  }
  .benefit svg{ width: 22px; height: 22px; color: var(--moss); flex-shrink: 0; margin-top: 3px; }
  .benefit h3{ font-size: 1.05rem; margin-bottom: 5px; }
  .benefit p{ color: var(--ink-soft); font-size: 0.94rem; max-width: 42ch; }
  @media (max-width: 640px){
    .benefits-grid{ grid-template-columns: 1fr; }
  }

  /* ---------- pillars ---------- */
  .pillar{
    display: grid;
    grid-template-columns: 90px 1fr;
    gap: 22px;
    padding: 30px 0;
    border-bottom: 1px dashed var(--line);
    align-items: start;
  }
  .pillar:first-of-type{ border-top: 1px dashed var(--line); }
  .pillar-num{
    font-family: "Fraunces", serif;
    font-size: 2.4rem;
    font-weight: 500;
    color: var(--line);
    line-height: 1;
  }
  .pillar-icon{
    width: 40px;
    height: 40px;
    color: var(--clay);
    margin-bottom: 14px;
  }
  .pillar h3{ font-size: 1.25rem; margin-bottom: 8px; }
  .pillar p{ color: var(--ink-soft); max-width: 60ch; }

  /* ---------- how it works ---------- */
  .steps{
    display: flex;
    flex-direction: column;
    gap: 0;
  }
  .step{
    display: grid;
    grid-template-columns: 46px 1fr;
    gap: 20px;
  }
  .step-marker{
    display: flex;
    flex-direction: column;
    align-items: center;
  }
  .step-dot{
    width: 40px;
    height: 40px;
    border-radius: 50%;
    border: 2px solid var(--ink);
    display: flex;
    align-items: center;
    justify-content: center;
    font-family: "Fraunces", serif;
    font-weight: 600;
    font-size: 1.05rem;
    background: var(--paper);
    flex-shrink: 0;
  }
  .step-line{
    width: 2px;
    flex: 1;
    background: repeating-linear-gradient(var(--line), var(--line) 6px, transparent 6px, transparent 12px);
    margin: 6px 0;
  }
  .step-body{ padding-bottom: 34px; }
  .step-body h3{ font-size: 1.1rem; margin-bottom: 6px; }
  .step-body p{ color: var(--ink-soft); max-width: 58ch; }
  .step:last-child .step-line{ display: none; }

  /* ---------- founding offer ---------- */
  .founding{
    background: var(--paper-raised);
    border-top: 1px solid var(--line);
    border-bottom: 1px solid var(--line);
  }
  .notice{
    position: relative;
    border: 1px dashed var(--ink);
    background: var(--paper);
    padding: 34px 30px;
    max-width: 720px;
    margin: 0 auto;
  }
  .pin{
    position: absolute;
    top: -11px;
    left: 50%;
    transform: translateX(-50%);
    width: 22px;
    height: 22px;
    border-radius: 50%;
    background: var(--clay);
    border: 2px solid var(--paper);
  }
  .notice h2{ text-align: center; font-size: clamp(1.4rem, 3vw, 1.9rem); }
  .notice p{ color: var(--ink-soft); margin: 16px 0; }
  .notice ul{
    margin: 20px 0;
    padding-left: 0;
    list-style: none;
  }
  .notice li{
    display: flex;
    gap: 10px;
    align-items: flex-start;
    margin-bottom: 12px;
    color: var(--ink);
  }
  .notice li svg{ width: 18px; height: 18px; color: var(--moss); flex-shrink: 0; margin-top: 3px; }
  .notice-cta{ text-align: center; margin-top: 26px; }
  .fineprint{
    text-align: center;
    font-size: 0.82rem;
    color: var(--ink-soft);
    margin-top: 14px;
  }

  /* ---------- footer ---------- */
  footer.site{
    padding: 60px 0 40px;
    text-align: center;
  }
  footer.site h2{ font-size: clamp(1.5rem, 3.4vw, 2.1rem); }
  footer.site p.lead{ color: var(--ink-soft); max-width: 42ch; margin: 12px auto 26px; }
  .contact-email{
    display: inline-block;
    font-family: "Fraunces", serif;
    font-size: 1.3rem;
    font-weight: 600;
    color: var(--clay);
    text-decoration: none;
    border-bottom: 2px solid var(--clay);
    padding-bottom: 3px;
    margin-bottom: 20px;
  }
  .contact-alt{
    color: var(--ink-soft);
    font-size: 0.92rem;
    margin-bottom: 36px;
  }
  .contact-alt strong{ color: var(--ink); }
  footer.site .legal{
    font-size: 0.78rem;
    color: var(--ink-soft);
    border-top: 1px solid var(--line);
    padding-top: 22px;
    margin-top: 10px;
  }

  /* ---------- responsive ---------- */
  @media (max-width: 860px){
    .hero-grid{ grid-template-columns: 1fr; }
    .video-frame{ order: -1; max-width: 300px; }
    .hero p.sub{ max-width: 100%; }
  }
  @media (max-width: 560px){
    .wrap, .trail{ padding-left: 16px; padding-right: 16px; }
    header.site{ padding: 20px 0 16px; }
    .site-row{ flex-direction: column; align-items: flex-start; }
    nav.site-nav{ gap: 12px 16px; font-size: 0.82rem; }
    .hero{ padding: 40px 0 44px; }
    .pillar{ grid-template-columns: 56px 1fr; gap: 14px; padding: 24px 0; }
    .pillar-num{ font-size: 1.7rem; }
    section{ padding: 46px 0; }
    .notice{ padding: 28px 18px; }
    .video-frame{ box-shadow: 5px 5px 0 var(--line); }
  }

/* ==========================================================================
   Service page components. Deliberately NOT the home page's card system:
   Larry's standing note is that one repeated rounded-card-with-accent-rail
   pattern across every page reads as AI generated. These use a split panel, a
   ruled shot list, a plain platform row and a checklist instead.
   ========================================================================== */

.page-hero{ padding: 48px 0 44px; }
.page-hero h1{
  font-size: clamp(1.8rem, 4.4vw, 2.7rem);
  max-width: 17ch;
}
.page-hero h1 em{ font-style: normal; color: var(--clay); }
.page-hero p.sub{
  font-size: 1.06rem;
  color: var(--ink-soft);
  max-width: 54ch;
  margin: 18px 0 26px;
}
.crumb{
  font-size: 0.78rem;
  letter-spacing: 0.06em;
  text-transform: uppercase;
  color: var(--ink-soft);
  margin: 22px 0 0;
}
.crumb a{ color: var(--ink-soft); }
.crumb a:hover{ color: var(--clay); }

/* split panel: the problem on one side, the answer on the other */
.split{
  display: grid;
  grid-template-columns: 1fr 1fr;
  border: 2px solid var(--ink);
  background: var(--paper-raised);
}
.split > div{ padding: 30px 32px; }
.split > div + div{ border-left: 2px solid var(--ink); }
.split h3{
  font-size: 1.15rem;
  margin-bottom: 10px;
}
.split .tag{
  display: inline-block;
  font-size: 0.68rem;
  font-weight: 700;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  margin-bottom: 12px;
}
.split .tag.bad{ color: #9C4A34; }
.split .tag.good{ color: var(--moss); }
.split p{ margin: 0; color: var(--ink-soft); }

/* ruled shot list */
.shots{ margin: 26px 0 0; padding: 0; list-style: none; }
.shots li{
  display: grid;
  grid-template-columns: 62px 1fr;
  gap: 20px;
  padding: 22px 0;
  border-top: 1px solid var(--line);
}
.shots li:last-child{ border-bottom: 1px solid var(--line); }
.shots .n{
  font-family: "Fraunces", serif;
  font-size: 1.5rem;
  font-weight: 600;
  color: var(--gold);
  line-height: 1;
  padding-top: 2px;
}
.shots h3{ font-size: 1.05rem; margin: 0 0 6px; }
.shots p{ margin: 0; color: var(--ink-soft); font-size: 0.97rem; }

/* platform row */
.platforms{
  display: flex;
  flex-wrap: wrap;
  gap: 10px;
  margin: 22px 0 0;
  padding: 0;
  list-style: none;
}
.platforms li{
  border: 1px solid var(--line);
  border-radius: 999px;
  padding: 8px 17px;
  font-size: 0.88rem;
  font-weight: 500;
  color: var(--ink-soft);
  background: var(--paper-raised);
}

/* checklist */
.checks{ margin: 20px 0 0; padding: 0; list-style: none; }
.checks li{
  position: relative;
  padding: 0 0 0 30px;
  margin-bottom: 13px;
  color: var(--ink-soft);
}
.checks li::before{
  content: "";
  position: absolute;
  left: 0; top: 7px;
  width: 9px; height: 9px;
  background: var(--clay);
  border-radius: 2px;
}

.sister{
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 18px;
  margin-top: 24px;
}
.sister a{
  display: block;
  border: 1px solid var(--line);
  padding: 20px 22px;
  text-decoration: none;
  background: var(--paper-raised);
}
.sister a:hover{ border-color: var(--clay); }
.sister .lbl{
  display: block;
  font-size: 0.68rem;
  font-weight: 700;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--moss);
  margin-bottom: 7px;
}
.sister strong{
  font-family: "Fraunces", serif;
  font-size: 1.05rem;
  font-weight: 600;
  color: var(--ink);
}

@media (max-width: 760px){
  .split{ grid-template-columns: 1fr; }
  .split > div + div{ border-left: 0; border-top: 2px solid var(--ink); }
  .sister{ grid-template-columns: 1fr; }
  .shots li{ grid-template-columns: 44px 1fr; gap: 14px; }
}

.pillar-more{ margin: 14px 0 0; }
.pillar-more a{
  display: inline-flex;
  align-items: center;
  gap: 7px;
  font-size: 0.9rem;
  font-weight: 600;
  color: var(--clay);
  text-decoration: none;
  border-bottom: 1px solid transparent;
  padding-bottom: 2px;
}
.pillar-more a:hover{ border-bottom-color: var(--clay); }
nav.site-nav a.here{ color: var(--clay); border-bottom-color: var(--clay); }